55 subtle and mixed emotions - each with a slow
motion video, a set of stills and a detailed description.
Manual Facial Coding
Our expertise comes from eight years and thousands of hours analysing the facial expressions and body language of consumers.
System 1 Thinking
Much is said about the importance of measuring the responses of the subconscious brain.
These expressions of emotion can come and go in less than a fifth of a second. This is the powerful, precise and reliable way to capture consumers’ System 1 responses.
John Habershon PhD FRSA
John founded Momentum Research to offer clients new ways to conduct consumer research, not limited by tradition and practice. He has made System 1 nonverbal analysis integral to his qualitative research.
He started his qualitative research career at Cooper Research and Marketing (CRAM), later becoming a director of Consensus Research International and a board director of TNS.
John has a long-standing involvement in the psychology of emotions, holding a PhD from Imperial College, London.
He is the author of an app and two ebooks on nonverbal communications and has had a number of papers published on facial coding in market research.
App available for smartphones and tablets